3/05/2012

Phenomenon of Highway markets: who is watching


Phenomenon of Highway markets: who is watching?
Certainly, in their quest to survive, every man is sometimes tempted or even compelled to sin or die to perhaps live, by just doing anything to make a living. For these men, the rule of the end justifies the means holds. They would do anything by hook or crook to live irrespective of the risk involve.
Interestingly, some people in some towns and villages along major highways in the country have risked their lives or taken advantage of the highways passing through their towns to establish mini table top selling spots, to attract passersby and travelers to their wares.
In fact these selling joints are not like the usual markets you see around; neither do they resemble makeshift hawking trade, nor even merit the status of satellite markets. So far, this new creation or a hybrid of hawking, which seems to defy definition, is on the rise in the country. Although the development is yet to be named and officially sanctioned by any authority, for the purpose of this discourse let’s refer to it as a wayside mini market.
Unlike the hawkers who shout and yell: “Yeeeees Tsofi worhaoo! Yesss fresh br-e-a-d! Yesss pure water!” operators of these wayside mini markets advertise their wares in the open just by the highways, sometimes at the mercy of the weather, just to attract customers.   
Depending on which highway you are using, one is likely to find edibles such as cucumber, watermelon, orange, tangerine, avocado pea, among others as items on offer. Sometimes one could find plantain, cassava, yam, mushroom, and even mortar and pestle, earthenware, palm oil, smoked or fresh fishes and palm wine among others.
With the intention of selling their wares and getting some monies, the sellers indirectly showcase the products of their farms, towns and villages.
One is likely to find products such as cassava, plantain, prekese, mushroom, palm oil, pear, tomatoes, garden eggs, kontomere, snails, mortar and pestle, earthenware, and bush meats on the Accra-Kumasi, Kumasi-Sunyani, Kumasi-Kintampo and Accra-Asamankese-Kade and Accra-Koforidua Highways.
On the Accra-Ada-Aflao, Accra- Hohoe, Accra- Cape-Coast-Takoradi Highways in the Southern sector of the country, one may find wares like watermelon, small onions, Keta school boys (Anchovies), pineapples, pear, salted, smoked or fresh fish, bush meat, shallots or small onions, sugarcane, sweet potatoes, gari and sometime drums and other handicrafts.
Similarly, though the highway mini-markets phenomenon are scares in the Northern sector, wares commonly on offer include yam, millet, watermelon, shea butter, groundnut and guinea fowl eggs on the Tamale-Kintampo, Tamale-Bolgatanga,  Techiman-Wa, Fufulso Junction –Damongo-Sawla,  as well as Nkwanta-Kpassa-Bimbila-Yendi roads.                     
Benefits
Indeed the highway markets phenomenon is an ingenious manner of utilizing the highway facility that passes through the towns and villages. While serving as an avenue for job creation for indigenes in these areas, it is in one breathe an indication of the viability of the agricultural industry and an exhibition of the entrepreneurial spirit of the people.
Although done on small bases, it is worth noting that the operators have largely succeeded in eliminating the middlemen problem and now have direct access to consumers, who are attracted to the wares in the comforts of the vehicles.
To a large extent the level of patronage of the wares hinges on the volume of traffic on the Highways. A cursory look at these highways shows that the operators are likely to make more sales on weekends as many people travel of Saturdays and Sundays. 
Risk
It might be an inappropriate market, especially considering its location along the roadside. Sometimes they are situated right on the shoulders of the road.
At a time when the country is battling with an incessant upsurge in road accident, wayside mini market is nothing but a risky venture.
On one of my numerous journeys outside Accra, an articulator truck carrying timber logs, and travelling ahead of the bus I boarded, nearly run into a group of women selling plantain and oranges at Apedwa on the Accra Kumasi Highway. This was after the truck developed a brake failure, and apparently tried avoiding crushing into the car which wrongfully joined the main road at its front, without watching, perhaps after buying some things from the wayside mini market.
Then came the sporadic shouts of Je-s-u-s, Je-s-u-s from the Christians and I think onlookers including the sellers for Jesus Christ to save the situation. Truly, Jesus intervened, as the truck managed to park after struggling to a halt. 
Momentarily panic gripped everybody at the scene and I thought to myself that but for the swift and timely intervention of God, all aboard including those selling by the wayside might have lost their lives by now.
A friend I narrated the incident to said the sellers were lucky to have escaped. Certainly, they were lucky on that day, but for how long can they depend on this miraculous luck?
For how long must we look-on helplessly for this development to continue before we act? Must the authorities necessarily give-in to people’s quest for survival, by allowing them conduct all sort of businesses without considering the risk?  
Conclusion
I would not subscribe to the notion that because man has to live he should be allowed to do anything, or engage in this risky business of operating the wayside mini markets.
It is in this vane that I appeal to the National Road Safety Commission as matter urgency to sensitize the operators of the wayside mini markets to vacate their designated selling places and relocate to safer grounds to operate their businesses.
I think the various Metropolitan, Municipal, and District Assemblies must create satellite markets that are much safer than these wayside mini markets. We cannot afford the luxury of sitting down unconcern about issues of street hawking, wayside mini market and streetism among other issues that challenge our effort at ensuring development of Ghana.   
We should act now to ensure that proper things are done the proper way, instead of waiting for the situation to get out of hand before acting.
The time to act is now!  
By Kwesi Yirenkyi Boateng
kybem11@yahoo.com
*Watermelons and mangoes on sales by the Ada-Accra Highway

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